Loyalty and Brand name betting is a challenge. As fans, it’s hard to separate the heart from the mind. It is advised not to bet on your home team unless you use objectivity. Know your home team’s trends, like when they get up and down for games and how they play at home versus on the road. Now, you can often win more.

Familiarity versus Facts

This style of betting also extends to other teams in the conference. Often, fans watching particular conferences are more familiar with playing teams. That familiarity helps them feel that they know more about such teams when it comes to betting.

Missed conference nuances lead to a more shallow knowledge. This can get you in trouble when teams play out of conference teams.

When people bet on a game, they are usually biased towards the team they are more familiar with by name.

Loyalty and Brand Name Betting Example

Oregon plays Toledo. Toledo has a good team. Most fans think: ‘Well, they play out in the MAC, so that won’t be a game.’ Fans have already pre-determined the outcome. They pick Oregon on that name brand alone, even if the spread is 7-10 points higher than it should be.

Over Betting on Brand Names

Fans often over-bet the brand names, so the lines can move big during the week as they open the betting up to the public. Brand names alone can move lines 3-4 points. The casino sportsbooks must do this, or all the action will be unbalanced to the brand name team.

Avoid Emotional Betting

We recommend using a service like ours. Why? Because we spend a lot of time analyzing all the statistics for all college football games. What happens to fans without the benefit of our homework and formulas? A fan could spend 2 hours trying to replicate all the work that goes into one of our game picks.

What Works

We built this service because we used to bet on hunches two decades ago and realized it does not work. There are pitfalls to limited research. What you know or think you know is just enough to make you ‘dangerous’. It is not thorough enough to turn over every stone.